Your local content guy

In my element, running a monthly reading event for new local writers in Parkdale.

Talking to a local expert about how they use technology creatively on my podcast. And yes, I have a British accent.

A British guy in Toronto who likes to help local businesses grow.

I love making things happen. Starting something new. Trying something different. Making a great new connection.

When something doesn’t exist, I build it.

I’ve helped three startups get off the ground. I launched three podcasts (back before everyone had one, too).

I’ve started reading nights for local writers to share their work in London (the English one) and Toronto (I think there’s only one of those).

Along the way I’ve learned that a few things make all the difference for online writing and content:

  • Being genuine is the greatest shortcut to finding your people.

  • The most common writing mistake people make is trying to sound smart. The smartest thing you can do is be clear.

  • AI is great! But it can only get you so far. It’s important to spend time fact-checking and copyediting AI.

  • Too many options are overwhelming. Give people an obvious next step.

I’d love to help you reach the people who need your business. Whatever you need: landing pages, web copy, email campaigns, higher search rankings. Let’s talk.

Pricing and Services

All prices in CAD and subject to HST if you’re based in Toronto

  • Generate leads, run specific campaigns. Any time you want your customers to take a single action, you need a landing page rather than a whole website.

    Launched: $500

    • Simple landing page setup and lead capture (get notified anytime someone submits their email address)

    • Includes 2 revisions and A/B testing

    Managed: $750

    • Everything in Launched +

    • Lead management (I’ll maintain a database of your leads for you)

    • Email automations (your leads will receive automatic email responses after signing up)

    • Optimizations throughout the duration of the campaign (weekly tweaks to adjust messaging and keep increasing conversions)

  • Getting a year’s worth of things to talk about could be easier than you think.

    Making content that people actually care about? A bit trickier.

    I’ll help you put together a year’s worth of content and even write it (if you want).

    Content Foundations: $4,800 per year /$400 per month

    For small business owners who want a website that feels full.

    • 52 topics for a weekly post that follows seasonal trends your customers care about

    • AI-written

    • Built for search engine results pages

    • Social post templates for each blog post

    • Monthly performance analytics delivered to your inbox

    Content for Growth: $12,000 per year / $1,000 per month.

    For local businesses who want to create a range of impactful content but don’t know where to start.

    • Everything in Content Foundations +

    • Blog posts that fully capture your tone and voice

    • Testimonials/Success Stories from your customers

    • Newsletter setup & delivery

    • Monthly reviews

    Fractional Head of Content: Let’s talk.

    For businesses who want help setting up full content operations for long-term success.

    • I’ll be embedded in your business part-time

    • Help with purchasing the right tools, content strategy, team hiring and more

  • Want to have a consistent way to speak directly to the customers who care about what you do? Nothing is more effective than a newsletter.

    Getting Started: $450 one-off payment

    • Get set up with a newsletter tool, such as MailChimp or BeeHiiv

    • Templates for easy writing each month

    • Interactive elements such as polls/trivia

    • Forms/popups to gain more subscribers on your website

    Managed: $6,000 per year / $500 per month

    • Everything in Getting Started +

    • Written by me, weekly

  • Local SEO setup: $500 one time payment

    • Google Business Profile setup or optimization

    • Local directories setup

    • Basic website optimization (titles, meta descriptions, etc.)

    • Starter keyword targeting plan

    Brand Messaging Starter Pack: $600 one time payment

    • Help with taglines, brand storytelling, pitch decks

    • Voice and Style Guide creation

"Aaron made an immediate impact, overhauling our content strategy and helping our community grow to over 300K subscribers."

Jay Flaherty, Founder & CEO, RetireHub

Sign up for a free, 30-minute consultation

No obligations, no fee, and I’ll only help recommend my services if I truly think you need them. Let’s talk!