9+ Years of Writing Content for Growth

Hey! I’m Aaron (usually pronounced “A-A-Ron”) and I’m a research-driven content leader specializing in early-stage growth (with a penchant for digital education).

Portfolio

Pulse / Gartner Peer Community - Editorial Manager

A peer-to-peer learning community of over 100,000 tech executives

I led the content (editorial) team through an acquisition. Our SaaS product (Pulse) was acquired by Gartner and became the Gartner Peer Community.

Our team of writers and graphic designers operated as a strategic partner with Product, Growth, UX, Marketing, Sales, and Legal teams to grow the community from 20,000 to over 100,000 users. Our original research resulted in over 500 B2B co-brands with partners including Microsoft, Google, Oracle, and many more, and drove growth from 5 to 7-figure MRR.

I led the creation of style guidelines, the content strategy, wrote copy for growth email marketing; demand-gen; and organic social posts.

RetireHub - Content Strategy Advisor

Educational resources for Americans aged 50+

My client, the founder and CEO, wanted content-led growth of their community to help American seniors get the most out of retirement.

Working with a contract web developer, I performed a technical SEO overhaul of the website and worked with my client to implement an AI-driven SEO content strategy (leading to 5 - 10% organic traffic growth week over week, 30% engagement rate).

I oversaw the hiring of a social media manager and social strategy, resulting in an 8,000% increase in organic social traffic, 28% engagement rate.

I also wrote the daily newsletter (which grew from 80,000 to 300,000 subscribers), with an average open rate of 31%, a CTR of 2.8%, and a reader score of over 80%.

Work ED - Head of Content

An education startup helping youth develop foundational skills and industry connections

As Head of Content, I oversaw the website redesign, content and messaging strategy, and assisted the launch of an integrated B2B/B2C go-to-market campaign that led to over a 100% increase in partnerships and record program attendance.

I created content for an integrated marketing approach, writing success stories, SEO blog posts, thought leadership pieces, Requests for Proposals (for school district and private company partnerships), cold email campaigns (70% of which became qualified leads), and copyedited curriculums, capturing a consistent voice across channels.

Led blog SEO content strategy for B2B audience, successfully targeted multiple long-tail keywords for positions 1 - 3 organic SERP, leading to a 10X increase in organic traffic.

I also oversaw the video production process, scripting interviews, writing storyboards, and supervising edits alongside full-time and contract videographers. You can view the videos here.

An example video I storyboarded/scripted questions/edited in collaboration with a videographer.

"I couldn't recommend Aaron more. I worked with Aaron at Pulse, where Aaron spearheaded content strategy. He is a rare blend of big-picture vision and precise execution, which I’ve seen drive exceptional results across demand generation, community growth, and partnerships. His ability to think strategically while delivering impactful, engaging content helped establish Pulse as a trusted brand."

Melody Chen, Principal Product Marketing Manager, Adobe

Testimonials

"Aaron Towlson is a killer writer. Great guy, and selfishly, he is also very sales-friendly 😉 Very highly recommend!"

Eric Wiegand, Sales Strategy Specialist

"Aaron made an immediate impact, overhauling our content strategy and helping our community grow to over 300K subscribers."

Jay Flaherty, Founder & CEO

"Aaron's content leadership helped us tighten our messaging across the board, helped us find new partners, got our cold emails opened, and helped get our programs filled."

Olen Anderson, Founder & President, Work ED

Let’s grow your business.

We can discuss pricing based on your business needs and goals. I prefer to charge on a project basis that works for both of us.

If you have simpler copy/content needs, my price is:

  • Copywriting (e.g., blog posts/thought leadership/newsletters): $100 CAD per hour (plus HST)

  • Content Advisor/Strategy (e.g., creating messaging frameworks/SEO): $150 CAD per hour (plus HST)